How To Clean Twisted X Shoes

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Follain has two shops in its founder Tara Foley's home base of Boston and a seasonal place in Nantucket, but it was through an online order that they found a devoted fan in New York, Claire Distenfeld. "She had been a huge customer," says Foley. "She's kind of a quiet health and wellness nut." And one with a floor to spare. After Foley invited Distenfeld to a dinner in New York City, Distenfeld returned the favor and offered the third floor of her newly-expanded shop Fivestory.

Follain is bringing its clean beauty lineup (all of its products are free of these restricted ingredients) to the space through January. There, they are offering "clean consults," where women can bring their toiletry bag into the store and swap their out their favorites for non-toxic options, make-up appointments, and an edited-down selection of skin care, hair care, bath and body products, and makeup. Foley shares the five things customers can't get enough of right now.

1 Vintner's Daughter Active Botanical Serum

($185) BUY NOW

"So many of our clients at Fivestory come in asking about Vintner's Daughter right away. This Follain best-seller is potent and powerful for almost all skin types. It helps resurface, tighten, and makes the skin glow. For those with super dry skin, Vered's Anti-Aging Oil has also been popular since it has high levels of rosehip."

2 Josh Rosebrook Advanced Hydration Mask

$65 BUY NOW

"In the Boston winter or the New York winter, everyone is going to want to do this once a week or once every two weeks. It basically plumps up your skin. Your skin is so shiny after. You can take it off with a washcloth or leave it on overnight. It has blue tansy which calms the redness and it's just unbelievably hydrating."

3 Follain Dream Bath Elixir

$45 BUY NOW

"This is by Farmaesthetics for us. We combined their Dreaming Oil which has lavender and clary sage, with their Vapor Bath Elixir, which performs so well for us in the winter. It's chlorella and cayenne and spice and all this stuff that just gets your blood going in the winter when you're sick. So it helps you fall asleep and clear you out. It's the best winter bath product."

4 Nfuse Rosemary Mint Roll-On Deodorant

$10 BUY NOW

"We've tested hundreds of deodorants without aluminum. This is a brand that just hit the market, they're using a ton of magnesium as the base. Magnesium is a mineral that none of us has enough of, and there's also baking soda. It's a new favorite of mine."

5 Gressa Corrective Serum Foundation

$62 BUY NOW

"This is a serum foundation and it has a ton of pigment in it. Anything that has sort of a matte finish when it goes on is going to stay a little longer. So you would put on your moisturizer and put this on top. It's one of the most long-lasting options in the natural space."

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